2. Even if some changes are brought in providing reward points, they are informed to the customer in order to encourage sales. Such transaction takes place either in his/her form of SMS or call. Define mobile commerce and understand its relationship to e-commerce. Focusing on ways that businesses can integrate m-commerce into their business model or improve their existing m-commerce services should be a priority. Apps like Lemonaid Health enable easy access to prescriptions without needing to see a doctor in person. Mobile shopping allows for a customer to purchase a product from a mobile device, using an application such as Amazon, or over a web app. Describe the four major types of wireless telecommunications networks. Other than the straightforward m-commerce transactions of buying and selling of goods and services, they have so many applications. In 2014, m-commerce increased by 47 percent. M-commerce — Indian Scenerio 107 – 114 9. Same Mobile commerce is the growing field and a lot of investment in this field can become risky. Mobile commerce, also known as m-commerce or mcommerce, is the use of wireless handheld devices like cellphones and tablets to conduct commercial transactions online, including the … Discuss the application of m-commerce within organizations and across the supply chain. For example, ICICI Bank has launched iMobile. However, it’s good to know that we as society care about self-education, which brings this category to the top 3 of our list. Groupon. M-commerce is very handy and easy to carry while E-commerce you cannot always bring with you ,your computer or laptop anywhere. Business-to-Business (B2B) 2. The categories of E-commerce are ... Electronic commerce operates in all four of the major ... and people that trade on craigs list. A subcategory of mobile shopping is app commerce, which is a transaction that takes place over a native app. For example, a user of the credit card gets reminded from the institution stating the amount of outstanding balance, minimum amount due and the due date. A Web server hardware platform is one of the major components of the Ecommerce infrastructure on which the performance of the whole E-commerce application depends. While sometimes the buyer is the end user, often the buyer resells to the consumer. The six characteristics listed above are based on key differences between traditional Web-based software and mobile consumerware when it comes to app development, deployment and delivery to consumers. Games like Pokemon Go and Harry Potter games have changed the nature of mobile entertainment. Groupon app provides ‘deal of the day’ recommendation services for their customers. It is easy for business organizations to send text messages to promote a new product or carryout any form of promotional campaign. Using an app like Google Pay or Apple Pay means that a customer doesn’t even need to carry a wallet – their payment information lives in their phone. Various categories of … RESEARCH APPROACH They are able to access the pharmaceutical information of patients and provide better patient care. Other companies, like Says and Teladoc, use an easy app interface to help people meet with doctors just using their smartphones. Consumer-to-Business (C2B). Customers can also pay their utility bills through this facility. Discuss the value-added attributes and fundamental drivers of m-commerce. Users can transfer money from bank accounts that are ICICI and those that are not and can also request a stop to checks, pay bills, and more. Mobile connect time communications; Mobile equipment and device providers; Value added services; Mobile application developers; Mobile commerce application providers; Mobile Shopping; Mobile advertising; Mobile auctions Maintenance costs for M-commerce applications Even after the app has been entirely developed and deployed, there are numerous costs involved in the maintenance of the applications. In percentage, mobile purchases now account for 6% of online commerce. Business-to-Administration (B2A) 6. Access to expertise: For example, medical service providers in remote locations could communicate real-time with specialists in other places to provide specialized consultations. Mobile commerce has entered into finance, retail, telecommunication, healthcare, information technology, sales and services. Areas / Uses of m-commerce In the current commerce industry, mobile commerce or M-Commerce has been entered in finance, services, retails, tele-communication and information technology services. M-commerce is changing the way that businesses run retail and even wholesale operations. M-Commerce for Retail and After sale Services, 8. WAP based mobile devices allow the user to access the internet or the website of the financial institutions. Finding your m-commerce niche is an important way to stay connected to customers and continue a solid way of growing new business and additional revenue. This is typically done through a se… IKEA offers customers a downloadable app that serves as an AR catalog. Companies can use nonvoice mobile services to assist in dispatch functions—that is, to assign jobs to mobile employees, along with detailed information about the job. ... page contains all the crucial information shoppers need, and nothing more. 3. In other words, an app can be educational to some extent and still do not fit in this category. 4. 5. 1. Likewise… The customer (using the mobile) can pay from their bank account using mobile commerce facilities. Mobile Commerce: Four Good Examples. 1. Four Traditional Types of Ecommerce Business Models If you’re starting an ecommerce business, odds are you’ll fall into at least one of these four general categories. What if you could use location-based mobile marketing to help you reach your customers when they were in your physical location? Maintenance costs involve the cost incurred for the back-end catalog management team and the troubleshooting team. First, US companies like Walgreens and CVS have pharmacy-specific apps that allow users to fill their prescriptions online and more easily pay for them through pickup or even delivery. Airline tickets can be purchased through mobile phone. According to a recent research, more than 85% of the time spent on a smartphone is on mobile apps. L-commerce 93 – 106 8. iMobile is an application that was developed by ICICI Bank that allows users to complete all internet banking transactions through their mobile phone. Not every generation has adopted this as their payment standard, but pretty soon this will be the norm alongside cash an… Mobile games are very popular with colourful displays and it generates good revenue. Using an app like Google Pay or Apple Pay means that a customer doesn’t even need to carry a wallet – their payment information lives in their phone. M-commerce plays a vital role in business. Nowadays, phones are the keys to the world. Besides the above, movie tickets can also be booked through mobile phones. Mobile banking includes any handheld technology that enables customers to conduct fanatical transactions. This not only offers enhanced convenience for your customers, but also a reduced impact on the environment, which can be a boost for your brand. Applications of M commerce. It also enables users of mobile phone to make changes in their tickets. List + describe important types of m-commerce services + applications The Mobile Digital Platform & Mobile-E-Commerce M-Commerce services & Applications: Location-based services (via GPS)-geosocial services:tells you where your friends are meeting (forsquare)-geoadvertising services: tells you where closest restaurent is-geoinformation … Using mobile devices, customer can reserve for restaurants and hotels according to their needs. Users are lured to avail great offers on a variety of things they need in general (such as eating out at a restaurant or shopping at a fashion store or even a tropical getaway). Downloading ringtones has become successful m-commerce application. For example, in United States, healthcare professionals are able to obtain patient information from any location by getting connected wirelessly to the hospital’s information system. Any information could be transferred easily and quickly with the help of mobile devices. The M-Commerce is very much prevalent in stock broking services. 2. Discuss m-commerce applications in finance. E-Commerce; Applications of M-commerce. Discuss m-commerce applications in finance, Help businesses to define what benefits they could derive from mobile commerce. Each has its benefits and challenges, and many companies operate in several of these categories simultaneously. These games help meet an unmet pop culture need that enables users to participate in a universe that they are fans of and also game socially with others. eBay is one of the best e commerce applications today. M-commerce can be categorized by function as either mobile shopping, mobile banking or mobile payments. 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